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| At
a glance: |
Membership.com
There are some new "rules of engagement" in
associations, chambers, and other membership organizations.
In this article Mark suggests ways to create new membership
categories that meet the needs of some of our newer
members in this environment.
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| Into
Thin Air
While some members are comfortable with all forms of
electronic communication, there are still some (like
Mark) who feel that things are going a little too quickly
for them. Read how Mark suggests we deal with these
technologically-challenged people. |
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| Using
the Right "Currency"
Are we communicating the right message to our members,
or are we dealing in the wrong "currency"?
Mark shares his insights on the changing nature of people's
priorities. |
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| What
Is This Stuff?
Too many organizations are getting caught up in the
desire to offer a lot of "stuff" to their
members. Mark talks about the dangers of getting carried
away. |
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| Leaving
a Legacy
All leaders have a responsibility to help the people
coming along behind them in the organization. Here's
an article with some tips on how important that is,
and what we owe this next generation of leaders. |
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The
(Not So Fine) Art of "Nyetworking"
Think that we can't discover new ideas in ALL of our
experiences? Mark recounts one of his recent visits
to Russia, and talks about the lessons he learned about
service and perspectives. |
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It's
The Experience That Counts
Organization leaders who believe that providing a steady
stream of goods and services is the way to assure customer
and member loyalty better think again. Mark explores
the total package that makes up the membership experience. |
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| Confessions
of A Low Tech Executive
We can't ALL be computer literate. Mark's sense of humor
and understanding of the 21st century workplace come
through in this article that helps focus on what CAN
be done to deal with technology --- even if you don't
like it! |
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