Membership Development:
101 Ways To Get and Keep Your Members
SYNOPSIS
Tens of thousands of association, chamber of commerce
and professional society leaders --- volunteers and
staff members --- have benefited from Mark's unique,
straight-forward approach to membership. Now this information
is available for the first time in this terrific book
and audio tape collection that are destined to become
your best resources for helping your organization grow.
Forward by Harvey Mackay Author of Swim With the Sharks Without Being Eaten
Alive
"The power of association is a tremendous force
in our personal and professional lives. . . Mark Levin
shares his insight, experience, and talent to give his
readers hundreds of suggestions on how to make the power
of association work for them." --- Harvey
Mackay
Table of Contents
Chapter 1:
Identify the new marketplace and
learn to deal with it.
Chapter
2:
Invest in technology, and use it to attract
and keep members.
Chapter
3:
Move from mass marketing to mass customization.
Chapter
4:
Maintain the human touch in the "business"
of membership.
Chapter
5:
Brand the organization.
Chapter
6:
Create a membership experience.
Chapter
7:
Fifty ideas and activities to retain members
in the Millennium Marketplace.
Book Excerpt
"As your organization moves into the next century,
it must avoid the biggest mistake possible: trying to
keep up with organizational change. Rather than keeping
up with the changes in your organization, the challenge
is keeping up with changes in the lives of your members.
To put it simply, it's not about you. It's not about
the organization. It's about the member. To take advantage
of this new marketplace, you need to understand what's
going on in people's lives. You also need to understand
how those factors affect members' attitudes toward their
organizations."
