Note: The letters following the program titles indicate if the program is
available as a :
K-Keynote
Presentation; B-Breakout session (normally 60-90 minutes); H-Half-day
program (normally 2-3 hours); F-Full-day session (normally 4-6 hours).
Most programs can also be adapted to a “webinar” format to assist
organizations in expanding their distance learning programming. All programs
can be modified to be presented to volunteer leaders, staff members, or a
combination of those.
MEMBERSHIP DEVELOPMENT PROGRAMS
Millennium Membership: How to Attract
and Keep Members in the New Marketplace (K,B,H,F)
(This program is based on
Mark's book that remained on the ASAE Best Seller list for more than four
years!)
The importance of
membership recruitment and retention to an organization's success won't change
in this new century -- but the members and potential members will! How well
organizations deal with this new generation of members and prospects will
determine if, and how much, those organizations can grow. Mark will help your organization's leaders:
-learn how to
identify the "new marketplace"
-find ways to use technology to recruit and retain members
-determine how to enhance your organization's image
-understand the need to create a membership "experience"
Membership Development: 101 Ways to Get and Keep
Your Members
(K,B,FH,F)
Based on
Mark's best-selling first book, this
program takes attendees through a step-by-step approach to getting and keeping
members in today's marketplace. Topics include:
-Identifying reasons to join
-Targeting the best prospects
-Delivering the message
-Putting the member back into membership
-Overcoming objections and closing the
sale
-A 5 step approach to keeping the members you've worked so hard to obtain
The New Face
of Membership (K,B,H)
(Note: This program can be adapted for use as either a Membership Development
program or a Leadership Development program)
With multiple generations
now actively involved in all organizations, there needs to better understanding
of, and better communications among, these various generations if the important
work of each organization is going to get done. Just as importantly,
understanding what motivates these various generations will be the key to
attracting them to membership in the first place.
In this interactive, fast-moving program, Mark talks about the characteristics
of each generation and how that impacts their desire to join and participate in
voluntary organizations. He then gives specific suggestions on what leaders and
organizations can do to reach this multi-generational target market.
Topics include:
-understanding the challenges
-the
impact on voluntary organizations
-dealing
in the right "currency:' using technology effectively
-meeting
the needs of each generation.
Retention Wars: The New Rules of
Engagement (K,B,H)
(based on Mark's newest book of the same name)
While attracting new members will always be important, the
greatest challenge in today's membership world is definitely membership
retention. In this program, Mark identifies 13 "RULES"
that organizations must follow in order to be successful in member retention.
Among the topics covered are:
-Learning to Value Every Member
-Taking the Mystery Out of Membership
-Technology "Rules”
-Making an Accurate Gap Analysis
-and
eight additional subject areas.
This program is ideal for organizational staff, volunteer leaders, and/or a
combination of both. Recent organizations that have requested this program
include the National Association of Home Builders, Executive Women
International, and the New England Chamber of Commerce Executives.
LEADERSHIP
DEVELOPMENT PROGRAMS
The Gift of Leadership (K,B,H,F)
EVERY
volunteer and staff leader will be inspired and energized by this program that
helps make the leadership experience a rewarding and exciting one. Mark covers
subjects such as:
-how to get people to give up their valuable time
-understanding (and giving) the "gift" of leadership
-getting together and getting something done
-keeping the
volunteer spirit alive in the 21st century
Leaving a Legacy (New
Program!) (K,B,H)
Sometimes a
leader is measured not so much by what he or she did while in a leadership role as much as by what he or she left behind for the organization to
build on after leaving that leadership role. This program is ideal for incoming
leaders, as well as for existing leaders. The topics covered include:
-Leaving a Legacy of Organizational
Growth
-Leaving a Legacy of Leadership
-Leaving a Legacy of Member
Involvement
-Leaving a Legacy of Quality
-Leaving a Legacy of Continuity
Is Your Net Really
Working? (New program!) (K,B)
Every
organization talks about the “networking” benefits of membership, but what does
that really mean in today’s world? Networking is no longer an event – it is
truly a skill. In this session, Mark walks attendees though a series of
(customized) examples of how members can get the most out of their
organizational membership. Topics including:
-maximizing your resources
-Identifying networking opportunities
-“working” the room
-getting the most from trade shows
(as an exhibitor or attendee)
-raising your “closing ratio”
through one-on-one networking
-using technology – how to network without showing up!
The Board Retreat - Taking
the Lead in Leadership (F,
2-Day)
In order to
keep moving forward, organizational leaders need to “get away” every once in a
while to assess where they are and to determine where they want to go. Mark has
worked with hundreds of organizations in various settings throughout the world
to help them set the path for success. At Board retreats, Mark can serve as
facilitator, presenter, idea-giver, and program developer. He’ll call on his
extensive background and experience in areas of membership and leadership
development, strategic and long-range planning, and member/staff training to
make your Board or Planning retreat meaningful and effective.
STAFF DEVELOPMENT
PROGRAMS
Over the Top Member
Service (F,H, 2-day)
In the
association/non-profit world, every staff person has to realize that he or she
is a part of the membership experience.
In order for that experience to be all that it can be for members, the organization’s staff has to deliver
top-level member service every day to every member. In this idea-filled,
interactive program Mark will help staff members to:
-understand what members want from
us
-evaluate current member service
activities
-create a member service “culture”
in the organization
-identify ways to improve member
service and satisfaction
-develop a list of specific
activities they can implement now, and in the future
Leading the
Organization and Helping It Grow (F,
H, 2-day)
This program
highlights the need for staff members to be aware of the fact that even though
the Membership Department is not the entire staff, the entire staff is the
Membership Department. This staff development program covers both membership
and leadership from the staff’s perspective. Topics include:
-building a strong team
-understanding why members join
-working together to increase the
organization’s efficiency
-knowing the staff’s role vs. the
volunteer leader’s role
-bridging the “gaps” in staff
performance
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